At Nordgreen, we believe that being a responsible company goes beyond creating quality products—it’s about making choices that contribute positively to the world around us. We are constantly working to improve our practices and shape a better future within the watch industry.

As part of this journey, we are committed to strengthening our role as a certified B Corp—a mark that reflects our dedication to balancing profit with purpose.

To deepen our understanding of our environmental impact, we partnered with Vaayu to calculate both our Corporate Carbon Footprint (CCF) and the Product Environmental Footprint (PEF) for each of our watches. These measurements allow us to track our impact and, most importantly, identify ways to reduce it over time.

What makes our partnership with Vaayu particularly groundbreaking is their creation of Life Cycle Assessments (LCAs) for all our products. This comprehensive analysis sets us apart as one of the first, if not the first, watch brands to offer LCAs for every product. By understanding the full environmental impact of each watch—from raw materials to production and beyond—we’re making meaningful strides toward greater responsibility in the watch industry.

In addition to assessing our impact, we are actively working to reduce it. Our packaging is undergoing a complete redesign to eliminate plastics entirely. The new design uses FSC-certified cardboard and paper and is smaller, lighter, and fully recyclable.

Beyond materials and measurements, reforestation is a key part of our broader responsibility strategy. Through our Tree-Nation partnership, we plant a tree for every product sold, contributing to global reforestation efforts and giving back to the planet.

At Nordgreen, we see responsibility as a fundamental part of who we are and what we do. Together, we’re committed to building a better tomorrow through mindful choices, measurable actions, and innovative partnerships.

At Nordgreen, our core values reflect the heart of Danish culture and our commitment to creating products that inspire meaningful living. We believe in craftsmanship, simplicity, and connection. Every watch we create embodies these values, offering both elegance and functionality in a way that is accessible to everyone. We also value care—for each other, our communities, and the world around us. These principles guide us as we strive to build a company that inspires change, embraces authenticity, and celebrates the beauty of the simple things in life.

At Nordgreen Copenhagen, our mission is to craft timeless timepieces that reflect the values of thoughtful design, quality craftsmanship, and a deep respect for the world we share. Inspired by the Scandinavian way of life, we believe in creating beauty with purpose—championing simplicity, functionality, and a meaningful connection to people and the planet. We are committed to making sustainability an integral part of our journey. From planting a tree for every watch sold to reimagining our packaging with 100% plastic-free and recyclable materials, we take deliberate steps to reduce our environmental impact. As a B Corp-certified company, we are proud to foster a workplace built on care, fairness, and ethical practices while collaborating with partners to transparently measure and improve our carbon footprint. Nordgreen is more than a watch brand—it’s a shared vision for living simply, beautifully, and responsibly. Together, we can celebrate the art of conscious choices and create a lasting impact for generations to come.

There are good reasons why Denmark consistently ranks among the top countries for quality of life and happiness. Danes care for their country, care for each other, embrace nature, and cherish the simple and beautiful things in life. At Nordgreen, we aspire to inspire more people and nations to embrace this approach to living.

We see our watches as a beautiful yet simple tool to spread this message. While we recognize that our watches won't save the planet, we believe they can inspire change one watch at a time.

Transparency and accountability are at the heart of our sustainability efforts. That’s why we’ve partnered with Vaayu, a leading climate tech company, to take a big step forward in understanding and reducing our environmental impact.

With Vaayu, we are doing something that few companies in our industry have tackled so far:

• Calculating the Product Environmental Footprint (PEF) of all our core styles, at an individual product level.
• Measuring our entire Company Carbon Footprint, across Scope 1, 2, and 3.

This is a major milestone for us—and for our industry.

Why This Matters

For the first time, we will have precise, data-driven insights into the impact of our materials, production, packaging, and logistics. No estimations, no vague claims—just real numbers that will guide real improvements.

What’s Next?

We are currently in the process of collecting all relevant data while Vaayu conducts Life Cycle Assessments (LCAs). Once complete, we will introduce validated product scores on all our product pages, giving you the information you need to make conscious choices.

Stay tuned—these insights will be available later this spring! 

Until then, time may move slowly, and we can't wait to reveal what we've discovered. 

We believe great design is about making better choices. That’s why we’ve redesigned our packaging—making it lighter, simpler, and free from plastic.

With this update, we’re introducing some major improvements:

• Reducing the total packaging weight from 257g to just 90g
• Cutting the packaging volume by more than half—from 1260 cm³ to 510 cm³
• Switching from a mix of cardboard, PET, and PP felt to 100% cardboard and paper
• Upgrading to FSC-certified materials
• Reducing plastic in our packaging by approximately 75%

The first order has just been placed, and our new packaging will start rolling out during spring 2025 as we phase out our previous design.

At Nordgreen, we’re inspired by timeless design and thoughtful living. To extend this philosophy beyond our watches, we’ve partnered with Tree-Nation to create a meaningful initiative: to plant a tree for every Nordgreen watch sold.

This collaboration supports global reforestation efforts, helping to restore ecosystems and mitigate environmental degradation. It complements our broader sustainability initiatives, such as carbon footprint assessments and plastic-free packaging, as part of our commitment to positive change. Through Tree-Nation, we take action beyond our own business—helping restore ecosystems and support biodiversity worldwide.

The tree logo engraved on every Nordgreen watch is a symbol of our commitment to reforestation—turning every timepiece into a reminder that small choices can drive positive change.

Why Plant Trees?

✔️ Reduces Carbon Emissions – Trees absorb CO₂, helping mitigate climate change.

✔️ Restores Ecosystems – Reforestation protects biodiversity and provides wildlife habitats.

✔️ Supports Local Communities – Tree-planting projects create jobs and provide resources.

✔️ Prevents Desertification – Trees stabilize soil, restore land, and improve water cycles.

✔️ Leaves a Legacy – Long-term reforestation efforts ensure a lasting environmental impact.

Planting trees contributes to healthier ecosystems and supports long-term environmental restoration. Trees play a critical role in absorbing carbon dioxide, improving air quality, stabilizing soil, and providing habitats for diverse species.

Here’s why planting trees is so important:

Contributing to Atmospheric Carbon Reduction

Trees absorb carbon dioxide and release oxygen, playing a role in mitigating climate change. Planting trees contributes to reducing greenhouse gases and supports efforts to improve air quality.

Protecting Biodiversity

Forests provide habitats for countless species. Tree-Nation enhances biodiversity by planting native species and restoring ecosystems to create healthier, more resilient environments.

Read more about how Tree-Nation works with biodiversity here.

Improving Livelihoods

Trees provide resources such as fruit, nuts, and timber, and can create employment opportunities in forestry and agriculture. Tree-Nation's projects are designed to support local communities by generating jobs in tree planting and maintenance, thereby enhancing livelihoods connected to natural ecosystems.

Read Tree-Nation’s Requirements Criteria for projects here.

Fighting Desertification

In areas prone to erosion, planting trees stabilizes soil, restores degraded lands, and improves water cycles. Tree-Nation combats desertification through reforestation, reducing risks of floods and droughts.

Explore Tree-Nation’s desertification projects here.

Creating a Legacy

Planting trees today can contribute to healthier ecosystems for future generations. Tree-Nation prioritizes the early years of tree growth, focusing on proper care and replanting to address natural losses. While not all trees will reach maturity, these efforts help maximize the survival rates and long-term benefits of reforestation projects, fostering a tangible contribution to global ecosystems.

Read more about Tree-Nation’s tree maintenance here.

We are committed to making a positive impact beyond our core business by actively supporting global reforestation efforts and local community initiatives. Our approach integrates social and environmental responsibility into our business model in the following ways:

1. Global Impact Through Tree Planting

For every watch sold, Nordgreen partners with Tree-Nation to plant a tree in a carefully selected reforestation project. These projects are strategically chosen by Tree-Nation to maximize environmental and social benefits, improving both ecosystem health and local livelihoods.

How This Supports Communities

• Trees provide essential resources such as fruit, nuts, and timber, which contribute to food security and economic opportunities.
• Tree planting initiatives create employment in forestry and agriculture, offering stable income sources to local communities.
• Reforestation projects help restore natural ecosystems, benefiting the long-term sustainability of the environment.

Read more about Tree-Nation’s Requirements Criteria for project selection here.

2. Local Community Engagement

Beyond our global contributions, we actively donate time and effort to support local initiatives in Greater Copenhagen, where our headquarters is based.

Examples of Our Latest Local Involvement in December of 2024:

• Supporting Mødrehjælpen (a Danish humanitarian organization that supports and strengthens vulnerable families with children and pregnant women): Our team volunteered to help renovate a Mødrehjælpen secondhand shop, ensuring it remains a valuable resource for families in need.
• Helping the Homeless: We organized a clothing donation drive to collect and distribute essential items for people experiencing homelessness.

3. Commitment to Charitable Giving

Nordgreen has a formal standing policy to donate to charitable causes each year, regardless of financial performance. This commitment ensures that social and environmental impact remains an integral part of our business, even in challenging times.

Future Commitments

We strive to expand our community engagement, both globally and locally, by continuously identifying new ways to support social and environmental causes. Our goal is to integrate purpose-driven action into our daily operations, ensuring that our business success contributes to a better world for people and the planet.

Our commitment to impact goes beyond individual initiatives. To ensure that every partnership aligns with our values, we follow a structured approach when selecting charitable partners.

We carefully evaluate potential charitable partners to ensure that our contributions support transparent, impactful, and credible organizations. Our screening process involves a thorough review of available information to determine whether a partner aligns with our values and commitment to meaningful change.

1. Transparency & Depth of Information

• We assess detailed disclosures, goals, and impact reports.

2. Evidence of Impact

• We review case studies, long-term progress, and visual proof of results.

3. Third-Party Recognition

• We prioritize partners with demonstrated expertise and industry credibility.
• While third-party certifications are a positive indicator, our main focus is on the depth of expertise and transparency in their work.

4. Strong Collaborations

• We look for reputable partnerships that reinforce trust and effectiveness.

By following this structured evaluation process, we ensure that our charitable efforts contribute to organizations that drive meaningful, lasting change.

How We Measure and Validate Impact

We track our impact using Tree-Nation’s real-time dashboard, which provides data on:

• Number of trees planted
• Species of trees planted
• Hectares restored
• Estimated CO₂ absorption for a 20 year period

Additionally, we:

• Review Tree-Nation’s progress reports to verify outcomes.
• Ensure alignment with best practices, such as planting regionally appropriate tree species.
• Monitor environmental progress over time to assess project effectiveness.

By following this data-driven approach, we ensure that our donations lead to real, measurable, and lasting environmental benefits.

To ensure our sustainability efforts focus on what matters most, we conducted a Materiality Assessment in 2025, evaluating key social and environmental priorities across our business. The assessment was led by an external facilitator to ensure a structured and objective approach, guiding discussions on risks, opportunities, and strategic priorities for Nordgreen.

The process followed a double materiality approach, evaluating:

• Impact materiality – How Nordgreen’s activities affect the environment, people, and society.
• Financial materiality – How sustainability-related risks and opportunities impact Nordgreen’s business model and financial health.

The assessment covered Nordgreen’s full value chain, from raw material sourcing to end-of-life product responsibility, and referenced industry standards, stakeholder perspectives, and regulatory expectations.

Key Findings

The assessment identified two primary material issues:

Climate Change & Carbon Emissions

• Risk: Carbon emissions from manufacturing, logistics, and packaging contribute to climate change.
• Opportunity: A validated Company Carbon Footprint (CCF) and Product Environmental Footprint (PEF) will allow Nordgreen to set data-driven carbon reduction targets and enhance sustainability efforts.

Supply Chain Due Diligence

• Risk: Limited transparency in supplier operations poses a risk related to ethical sourcing and environmental compliance.
• Opportunity: Strengthening supplier oversight can improve sustainability, risk management, and business resilience.

Performance Targets for 2025

To address these material issues, Nordgreen has established the following performance targets:

Climate Change & Carbon Emissions

• By Q2 2025 – Complete Company Carbon Footprint (CCF) and Product Environmental Footprint (PEF) calculations in partnership with Vaayu, establishing a validated emissions baseline.
• By Q3 2025 – Define measurable carbon reduction targets based on the CCF & PEF data.
• By Q3 2025 – Publicly disclose our carbon footprint data on our website to ensure transparency.
• By Q1 2026 – Develop and implement carbon reduction initiatives focusing on logistics, supply chain, and product circularity.

Supply Chain Due Diligence

• By Q3-Q4 2025 – Conduct a full supply chain due diligence assessment, ensuring compliance with ethical, social, and environmental standards.
  - By Q4 2025 – Develop a structured supplier evaluation framework, integrating sustainability performance into supplier selection and monitoring.
  - By Q4 2025 – Identify opportunities for more responsible sourcing and deeper supplier engagement.
  - By 2026 – Implement supplier sustainability criteria in contracts to strengthen long-term supplier accountability.